Jenn-Air
Dahling, please. A luxury brand doesn’t scream. It whispers.
But a brand that fell off the radar for many years needs to whisper with gusto. Jenn-Air kitchen appliances have roared back into the luxury space with a multi-faceted campaign that’s been building momentum (and gaining fans) over the years.
M A S T E R C L A S S
To give the brand a human essence and achieve a new level of credibility, the Master Class series invited chefs, designers and culinary experts to share insights that elevate everything about the kitchen–and beyond.
K I T C H E N E N V Y
Can a refrigerator be glamorous? Surprisingly, yes. Jenn-Air created the first-ever refrigerator with a black interior. Most intriguing, as you’ll see.
Luxury consumers like to dream big. This work showed the beauty of the appliances with a nod to the thrill of creating a kitchen that got people talking. A site redesign elevated the level of inspiration.
B O L D L Y G O
To gain traction in the luxury set, the brand needed to convey the idea that “we belong.”
To build awareness around the power and innovation of their appliances and all it helped achieve.