Miller Lite
Miller Lite is a beer for dudes who love sports.
(And not necessarily for dudes who are watching their waistlines.) And what do these guys love as much as beer? Sports. So naturally, Miller Lite targets these dude drinkers through their love of all things sportive.
A L U M I N I U M P I N T
Miller Lite introduced a new aluminum pint that protects the flavor—and its contents if said pint were to slip from one’s grasp or roll off the bar. Plus, the new metallic pint looks slicker than a can. Here, we introduce its many features.
O L A
An animated schematic showed the real benefits of the new aluminum can: easy to hold, easy to drink and easy to like.