KitchenAid
People truly, madly, deeply love the stand mixers. But do they know, there’s way more stuff?
KitchenAid has long been known for their iconic stand mixer, cherished by generations of home cooks. But they make pretty much everything for the kitchen. So we created campaigns to introduce people to the rest of the kitchen, and help them realize how these appliances could help their imaginations truly go wild.
P R O L I N E
These very fancy countertop appliances, as a sub-brand, merited their own campaign and dramatic launch.
Giving a nod to the automotive world, the work paid off their sleek yet substantial design.
B L A C K S T A I N L E S S
For the biggest product launch in more than a decade, a big campaign was in order. Highlights? Never-been-done-before magazine and site takeovers. And more than a little squid ink to get the creative juices flowing.
A D V E R T O R I A L S
These “articles” spoke to the benefits of even baking, naturally with a nod to KitchenAid, in the voice of Food & Wine and Food Network magazines.