Imbruvica—AbbVie/digital + brand identity

A fresh take on the usual patient support program.

“Enlighten” aims to help patients feel less overwhelmed by an unexpected cancer diagnosis, understand what they need to know and stay ahead of whatever’s next—doctor visits, surgery, or just navigating the rocky seas of insurance coverage—all with an optimistic, empowering tone. (One client declared, “This is the best work I’ve seen in 20 years!” Thanks.)

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