Sparks
It was made for a great time. Even though it tasted pretty awful.
Sparks is a one-of-a-kind malt liquor/energy drink that set out to earn its rightful place as the “pre-funk” (client term) drink that got the night going. Because once your night kicks off Sparks-style, you never know where it might take you. And that, my friend, is what it’s all about.
N I G H T S H I F T
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Q U E S T I O N A B L E T A S T E
For various reasons, the client shifted gears to focus on flavor. Which, frankly, was kind of awful but kind of amazing. We tethered the spirit of this heinous dichotomy. And let it run where it may.
W I E R D S C I E N C E
Here, we embraced the strangeness of not only the flavor, but the very nature of Sparks itself.
G E T Y O U R H A N D S O N S O M E C A N S
Once again, a shift. To the fun possibilities of Sparks. This is a simple poster for in-store, bars, or most likely, people’s kitchens.