Disney
Mr Potato Head would like to have a word with you.
Do you love Toy Story? Then you’ll love throwing eggs and firing off pies with all your favorite characters in Disney’s Toy Story Mania ride. For its big debut at Disney World, we introduced the action-packed 3-D ride with an equally action-packed online campaign. A special Sunday print edition of the LA Times included 3-D glasses to make all the pie-throwing action leap off the screen, while banners served up even more rootin-tootin’ fun.
The characters threw pies from the front page of the LA Times.
They showed up across other sites, bringing their own kind of information.