Facing MBC Together
Women with metastatic breast cancer need hope. They also need to feel heard—and understood.
So we created a site to offer just that. To help women find and share helpful information and meaningful support, all served up in a very real, raw, emotional way. Nothing is overly upbeat or sugar-coated. Instead, the site covers the good, the bad, and the in-between. We didn’t simply feature actual patients—we consulted with them to learn what they wanted to see on the site and made sure we delivered it.
The site came alive with eye-catching and poignant animation, lending a heroic feel to the patients we featured.
Click on image above to see PDF of the Facing MBC Together site.
A sizzle video captured the beauty of the site, and the instant impact it created.